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Consumers in favour of sustainable travel but cost is king: WTTC

Consumers in favour of sustainable travel but cost is king: WTTC

The World Travel & Tourism Council (WTTC) unveiled its newest report, exploring the vital hole between travellers’ want for sustainable choices and their precise behaviour. Launched at FITUR 2025, Madrid, the report Bridging the Say-Do Gap: How to Create an Effective Sustainability Strategy by Knowing Your Customers was developed in collaboration with WTTC data associate […]